{
  "@context": {
    "@vocab": "https://schema.org/",
    "skos": "http://www.w3.org/2004/02/skos/core#",
    "xsd": "http://www.w3.org/2001/XMLSchema#",
    "careclients": "https://careclients.co.uk/ontology#"
  },
  "@graph": [
    {
      "@id": "careclients:CareClients",
      "@type": ["Organization", "ProfessionalService", "MarketingAgency"],
      "name": "Care Clients",
      "legalName": "Taprave Ltd",
      "alternateName": ["Care Clients UK", "CareClients"],
      "description": "UK marketing agency specializing in private client acquisition for care homes and home care agencies with Good and Outstanding CQC ratings.",
      "url": "https://careclients.co.uk",
      "foundingDate": "2020",
      "taxID": "15518364",
      "areaServed": { "@id": "careclients:UnitedKingdom" },
      "knowsAbout": [
        { "@id": "careclients:CareHomeMarketing" },
        { "@id": "careclients:HomeCareMarketing" },
        { "@id": "careclients:PrivateClientAcquisition" },
        { "@id": "careclients:ReputationManagement" },
        { "@id": "careclients:MysteryShopperAudit" }
      ],
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "4th Floor, Centenary House",
        "addressLocality": "Salford",
        "addressRegion": "Greater Manchester",
        "postalCode": "M50 1RF",
        "addressCountry": "GB"
      },
      "contactPoint": {
        "@type": "ContactPoint",
        "telephone": "+44-7733-812786",
        "email": "hello@careclients.co.uk",
        "contactType": "sales"
      },
      "sameAs": [
        "https://www.linkedin.com/company/careclients",
        "https://www.facebook.com/careclients",
        "https://www.instagram.com/careclients"
      ]
    },

    {
      "@id": "careclients:UnitedKingdom",
      "@type": "Country",
      "name": "United Kingdom",
      "identifier": "GB",
      "sameAs": [
        "https://en.wikipedia.org/wiki/United_Kingdom",
        "https://www.wikidata.org/wiki/Q145"
      ]
    },

    {
      "@id": "careclients:CQC",
      "@type": "GovernmentOrganization",
      "name": "Care Quality Commission",
      "alternateName": "CQC",
      "url": "https://www.cqc.org.uk",
      "description": "The independent regulator of health and adult social care in England.",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Care_Quality_Commission",
        "https://www.wikidata.org/wiki/Q5038544"
      ],
      "parentOrganization": {
        "@type": "GovernmentOrganization",
        "name": "Department of Health and Social Care"
      }
    },

    {
      "@id": "careclients:CareHomeMarketing",
      "@type": "ProfessionalService",
      "name": "Care Home Marketing",
      "description": "End-to-end digital marketing for residential care homes including website design, SEO, Google Ads, social media, and content creation.",
      "provider": { "@id": "careclients:CareClients" },
      "areaServed": { "@id": "careclients:UnitedKingdom" },
      "serviceType": "Digital Marketing",
      "audience": {
        "@type": "Audience",
        "audienceType": "Care home owners and operators with Good/Outstanding CQC ratings"
      }
    },

    {
      "@id": "careclients:HomeCareMarketing",
      "@type": "ProfessionalService",
      "name": "Home Care Marketing",
      "description": "Digital marketing strategies for domiciliary care and home care agencies, including local SEO, paid advertising, and brand building.",
      "provider": { "@id": "careclients:CareClients" },
      "areaServed": { "@id": "careclients:UnitedKingdom" },
      "serviceType": "Digital Marketing"
    },

    {
      "@id": "careclients:PrivateClientAcquisition",
      "@type": "ProfessionalService",
      "name": "Private Client Acquisition",
      "description": "Targeted Meta advertising and CRM systems to attract self-funding families actively searching for care homes.",
      "provider": { "@id": "careclients:CareClients" },
      "areaServed": { "@id": "careclients:UnitedKingdom" },
      "serviceType": "Lead Generation"
    },

    {
      "@id": "careclients:ReputationManagement",
      "@type": "ProfessionalService",
      "name": "Reputation Management",
      "description": "Automated Google review gathering with SMS/email sequences and reputation monitoring for care providers.",
      "provider": { "@id": "careclients:CareClients" },
      "serviceType": "Online Reputation Management"
    },

    {
      "@id": "careclients:MysteryShopperAudit",
      "@type": "ProfessionalService",
      "name": "Mystery Shopper Audit",
      "description": "Professional telephone mystery shopping to audit and improve care home enquiry handling and conversion.",
      "provider": { "@id": "careclients:CareClients" },
      "serviceType": "Quality Assurance"
    },

    {
      "@id": "careclients:SelfFundingResident",
      "@type": "Audience",
      "name": "Self-Funding Resident",
      "description": "A care home resident who pays for their own care from personal funds, typically with assets above the means-test threshold of £23,250.",
      "audienceType": "Private-paying care home resident"
    },

    {
      "@id": "careclients:LocalAuthorityPlacement",
      "@type": "GovernmentService",
      "name": "Local Authority Care Placement",
      "description": "Council-funded care home placements, typically at below-market rates (30-40% less than private fees).",
      "areaServed": { "@id": "careclients:UnitedKingdom" }
    },

    {
      "@id": "careclients:CareHomeOccupancy",
      "@type": "QuantitativeValue",
      "name": "UK Care Home Average Occupancy Rate",
      "value": 85,
      "unitCode": "P1",
      "description": "National average occupancy rate for UK care homes"
    },

    {
      "@id": "careclients:AverageWeeklyFee",
      "@type": "MonetaryAmount",
      "name": "UK Care Home Average Weekly Fee",
      "value": 1078,
      "currency": "GBP",
      "description": "Average weekly fee for care home placement in the UK (LaingBuisson 2024)"
    }
  ]
}