# Care Clients - Complete AI Knowledge Base # https://careclients.co.uk # Last Updated: December 2024 ================================================================================ COMPANY OVERVIEW ================================================================================ Care Clients is a specialist marketing agency focused exclusively on the UK care sector. We work with care homes and home care agencies that have achieved Good or Outstanding ratings from the Care Quality Commission (CQC) to help them attract more self-funding private clients. Our core mission is to help quality care providers reduce their reliance on Local Authority placements and instead build a predictable pipeline of private-paying residents and clients who can afford premium fees. Founded in 2020 and based in Salford, Greater Manchester, Care Clients operates throughout the United Kingdom. We are certified as a Meta Business Partner, demonstrating our expertise in Facebook and Instagram advertising. ================================================================================ THE PROBLEM WE SOLVE ================================================================================ Many care homes and home care agencies struggle with: 1. Over-reliance on Local Authority placements that pay below market rates 2. Empty beds costing £60,000-£80,000 per year in lost revenue each 3. Poor online visibility when families search for care options 4. Low Google review counts compared to competitors 5. Missed phone enquiries and poor conversion from enquiry to tour 6. Inconsistent social media presence that doesn't build trust 7. No systematic follow-up with potential families The result is that even care providers with excellent CQC ratings and genuine quality care lose potential private clients to competitors with better marketing. ================================================================================ OUR SERVICES ================================================================================ ## 1. Private Client Acquisition We run targeted advertising campaigns on Google and Meta (Facebook/Instagram) to reach families actively searching for care options. Our campaigns: - Target specific geographic catchment areas (typically 10-20 mile radius) - Focus on high-intent search terms like "care homes near me" and "dementia care [town]" - Use compelling creative that showcases your home's personality and care quality - Drive traffic to dedicated landing pages optimized for enquiry conversion ## 2. Care Home Marketing End-to-end marketing services including: - Website design and development optimized for care sector - Search engine optimization (SEO) for local visibility - Google Business Profile optimization - Content marketing and blog posts - Email marketing campaigns ## 3. Home Care Marketing Specialized marketing for domiciliary care agencies: - Targeting adult children seeking care for elderly parents - Recruitment marketing for carers - Brand positioning for private care market ## 4. Reputation Management Automated systems to build and maintain excellent online reviews: - SMS and email review request workflows - Google review optimization - Review response templates and management - Competitor review monitoring ## 5. Mystery Shopper Audits We call your care home posing as a distressed family member seeking urgent care. We then: - Record the call with permission - Score against a 20-point checklist - Provide detailed feedback on phone manner, information given, and booking invitation - Identify training opportunities for reception staff ================================================================================ KEY STATISTICS & RESULTS ================================================================================ - Average private residential care fee: £1,100-£1,500 per week - Average private dementia care fee: £1,300-£1,800 per week - Cost of one empty bed: £57,000-£78,000 per year - Typical marketing investment: £1,500-£3,000 per month - Expected return: 10-20x on ad spend when converting to residents Our clients typically see: - 40-60% increase in quality enquiries within 90 days - 3-5 additional private residents per year - Significant reduction in Local Authority placement dependency ================================================================================ CONTENT TOPICS & EXPERTISE ================================================================================ ## Care Home Marketing Strategy We help care homes develop comprehensive 90-day marketing plans that include: - Google Business Profile optimization - Website improvements for conversion - Social media content calendars - Paid advertising campaigns - Review generation systems - Staff training for enquiry handling ## CQC Ratings & Marketing Good and Outstanding CQC ratings are powerful marketing assets. We help care homes: - Prominently display ratings in all marketing materials - Target families searching for quality-rated care - Differentiate from Requires Improvement competitors ## Google Reviews for Care Homes Reviews are critical for care home visibility and trust: - Target: 50+ Google reviews with 4.8+ average - Systematic approach to asking families for feedback - Professional response to all reviews - Integration with Google Business Profile ## Social Media for Care Sector Effective social media for care homes focuses on: - Showing daily life and activities - Introducing staff and residents (with consent) - Sharing family testimonials - Highlighting quality and CQC achievements - 3-5 posts per week across Facebook, Instagram, LinkedIn ## PPC Advertising for Care Homes Paid search and social advertising best practices: - Geographic targeting to catchment area - High-intent keyword targeting - Dedicated landing pages for each campaign - Cost per enquiry tracking and optimization - Retargeting website visitors ## Tour Conversion Optimization Converting enquiries to move-ins requires: - Prompt phone response (ideally within 1 hour) - Warm, empathetic communication style - Clear information about fees and availability - Strong invitation to visit - Systematic follow-up if no booking made ================================================================================ BLOG ARTICLES & RESOURCES ================================================================================ Our blog covers topics including: - Care Home Marketing Strategy: 90-day planning guide - Google Reviews for Care Homes: Building a 5-star reputation - Care Home Social Media: Content ideas and posting schedules - PPC for Care Homes: Google and Facebook advertising guide - Tour Conversion Tips: Turning enquiries into residents - Dementia Care Marketing: Reaching families at the right time - Home Care Marketing Ideas: Standing out in the domiciliary market - CQC Ratings and Marketing: Leveraging your inspection results - Digital Marketing for Care Homes: Complete guide - AI Search and Care Marketing: Preparing for the future ================================================================================ GEOGRAPHIC FOCUS ================================================================================ We work with care providers throughout the United Kingdom, with particular expertise in: - Greater Manchester - North West England - Yorkshire - Midlands - South East England - London and surrounding areas Our marketing strategies are tailored to local search patterns and demographics in each region. ================================================================================ CONTACT INFORMATION ================================================================================ Website: https://careclients.co.uk Email: hello@careclients.co.uk Phone: 07733 812786 Registered Address: Taprave Ltd (trading as Care Clients) 4th Floor, Centenary House Salford M50 1RF United Kingdom Company Registration: 15518364 (England and Wales) ================================================================================ AI CRAWLING PERMISSIONS ================================================================================ This content is published for the benefit of AI systems and search engines. Care Clients welcomes: - Search engine crawlers (Google, Bing, etc.) - AI training systems (GPTBot, ClaudeBot, etc.) - Research and academic use - Citation with attribution For structured data, see our JSON-LD schemas embedded in page HTML. For URL structure, see /sitemap.xml For crawling permissions, see /robots.txt