Trusted by Care Homes Across the UK
Bridging the Gap Between Quality Care and Searching Families
Helping independent care homes and home care agencies attract the private-paying residents they deserve.
Our Story
Across the UK, there are thousands of care homes rated Good or Outstanding by the CQC — homes where residents are treated with dignity, where staff genuinely care, and where families can trust their loved ones are safe. Yet when those same families search online for care, they often can't find these homes. Instead, they find corporate chains with bigger marketing budgets, slicker websites, and aggressive sales teams.
This isn't fair. Independent and family-run care homes shouldn't lose out to competitors simply because they haven't mastered Google Ads or don't have a dedicated marketing department. The families searching deserve to find the best care in their area — not just the best-marketed care.
CareClients was founded to solve this problem. We bring enterprise-level marketing expertise to independent care providers — the same strategies used by the biggest care groups, but tailored to homes that measure success in quality of care, not shareholder returns. Our focus is simple: help quality care homes fill beds with private-paying residents who choose them for their care, not just their availability.
We understand the pressures you face: CQC inspections, staffing challenges, local authority funding rates that don't cover costs, and competition from providers with deeper pockets. That's exactly why we exist — to give you a marketing partner who speaks your language and fights your corner.
Meet the Founder
Emmanuel O
Founder & Director
Emmanuel O is the founder and director of CareClients and its parent company, Taprave Ltd. Based in Manchester, he has spent over a decade helping businesses grow through digital marketing and marketing technology.
His track record speaks for itself: Emmanuel has trained over 10,000 entrepreneurs across five countries — including the US, UK, Canada, and Dubai — on business growth and digital marketing. His work has been recognised with the Titans of Tech Entrepreneur of the Year 2022 and YALI Tech Founder of the Year 2023 awards.
Emmanuel's approach is straightforward: data-driven decisions, measurable results, and ethical practices. He founded multiple technology companies before launching CareClients, bringing experience from sectors where performance marketing is the norm, not the exception.
So why care homes? Emmanuel saw a clear gap in the market. Independent and family-run care homes — many providing exceptional care and holding Good or Outstanding CQC ratings — were being systematically outmarketed by large corporate chains. Families searching for care couldn't find the best options in their area. CareClients exists to level that playing field.
"Every family deserves to find the best care for their loved ones. Too often, they end up with whoever has the biggest advertising budget. We help quality care homes get the visibility they've earned."
The Taprave Advantage
CareClients is the specialist care division of Taprave Ltd, a UK digital marketing consultancy that has helped hundreds of businesses across multiple sectors achieve measurable growth.
This structure gives CareClients clients a significant advantage. Our marketing frameworks aren't theoretical — they've been tested and refined across hundreds of campaigns in competitive markets. Our technology stack is proven. Our team has experience that goes beyond the care sector, bringing fresh perspectives while respecting what makes care different.
Proven Frameworks
Marketing strategies tested across hundreds of UK business campaigns
Tested Technology
Reliable marketing tools and tracking systems you can depend on
Experienced Team
Cross-sector expertise applied specifically to care marketing
We develop strategies across multiple industries, then specialise them for the unique requirements of care home and domiciliary care marketing.
Our Values
CQC Aligned
All our marketing strategies comply with CQC guidelines and care sector regulations. We understand that care marketing isn't like other industries — claims must be accurate, dignity must be protected, and trust is everything. We never recommend tactics that could put your registration at risk.
Data-Driven
Every decision is backed by analytics, A/B testing, and measurable ROI. We don't guess — we track enquiries, tour bookings, and move-ins so you know exactly what's working. You'll always know your cost per enquiry and return on marketing investment.
Ethical Marketing
We create transparent, honest campaigns that prioritise resident wellbeing over vanity metrics. Care home marketing is about helping families make one of the most important decisions of their lives. We take that responsibility seriously.
Results-Focused
We measure success by beds filled, not impressions counted. Our goal is simple: increase your occupancy with private-paying residents who value quality care. Every campaign is designed to deliver tangible outcomes for your business.
Who We Work With
We partner with care providers across the UK who want to attract more private-paying clients.
Whether you have 20 beds or 200, we have solutions that fit.
Why Care Homes Choose Us
Sector Specialists
We only work with care providers, so we understand CQC, local authority dynamics, and family decision-making.
Proven Systems
Our marketing frameworks have been refined across hundreds of campaigns to deliver consistent results.
Transparent Pricing
No hidden fees, clear reporting — you always know what you're paying for and what you're getting.
Results That Matter
We track enquiries and occupancy, not just clicks and likes. Your success is measured in beds filled.
What Our Clients Say
Don't just take our word for it — hear from care home owners and managers who've transformed their occupancy with CareClients.
"Within three months, our enquiries doubled. More importantly, they were the right kind of enquiries — families looking for quality care, not just the cheapest option."
Sarah Mitchell
Manager
Oakwood House Care Home, Surrey
"We'd tried other marketing agencies before, but none of them understood the care sector. CareClients gets it — they know what families are searching for and how to reach them ethically."
James Thornton
Owner
Thornton Family Care Homes, Yorkshire
"Our occupancy went from 78% to 94% in six months. The team at CareClients delivered exactly what they promised — more private-paying residents who value what we do."
Margaret O'Brien
Director
St. Catherine's Nursing Home, Manchester
Frequently Asked Questions
Ready to Attract More Private-Paying Residents?
Book a free strategy call to discuss your care home's situation. We'll review your current marketing, identify opportunities, and show you exactly how we can help increase your occupancy with the right residents.