We combine social media, paid ads and reputation management with a measurable follow-up system designed to attract and convert more private-client enquiries.
Perfect for residential, nursing, dementia and domiciliary providers who want more private/self-funding clients.
Free Mystery Shopper Audit
What happens when a family calls about care? We make a mystery enquiry to your care home, assess the experience and show you what is working—and where a clearer next step could help.
You receive a 12-point scorecard and practical recommendations for your team. Free, with no obligation.
See how the Mystery Shopper Audit worksThe first impression
How quickly the call is answered and how the family is welcomed.
The conversation
How your team listens, answers questions and captures enquiry details.
The next step
Whether the family is offered a tour and knows what happens next.
Watch: How we fill beds in 90 days.
We plan and manage the channels care providers use to get found, build trust and convert interest into trackable private-client enquiries.
Platforms We Manage
These barriers are costing you private clients every month.
Empty premium rooms while enquiries go to competitors.
Heavy reliance on local authority placements and low-fee contracts.
Families finding other homes first on Google, Facebook and review sites.
No clear system to turn enquiries into booked tours and new residents.
See how other care homes have overcome these challenges:
See the true cost of empty beds and potential returns from improved marketing
Monthly Loss
£15,600
Annual Loss
£187,200
3-Year Loss
£561,600
Potential ROI
108%
Filling just 1 more bed would reach your 95% target and generate an additional £62,400 per year.
Free mystery shopper audit reveals exactly why enquiries aren't converting
CareClients connects visibility, trust, conversion and follow-up instead of treating each channel as a separate marketing task.
Jotham Lois · December 2025 Meta campaign
CareClients' targeted Meta campaign generated 70 leads in December 2025 and led to five new private clients. Jotham Lois grew from eight council-funded service users to 13 clients in total.
Read the Jotham Lois campaign storyWhitegreen · September 2026 Meta campaign
All 12 campaign enquiries entered Whitegreen's marketing CRM. Eight had been contacted and one had progressed to a meet-and-greet at the time of review.
Read the Whitegreen campaign resultTechnical SEO, local visibility and useful content built around genuine care-provider search demand.
Accurate service information, compliant review requests and reputation content that reflects your real position.
Forms, calls and campaigns connect to one sales engine so follow-up is visible instead of left to memory.
Reporting follows the journey from traffic to enquiry, booked conversation and new private care package.
“We increased private enquiries by 40% in 90 days. CareClients understood exactly what we needed – a predictable monthly pipeline of private-paying families.”
“Two additional private residents worth over £120,000/year in revenue from one campaign. The ROI speaks for itself compared to directories.”
“From inconsistent enquiries to a predictable monthly pipeline. We now know exactly where our private clients are coming from and can plan ahead.”
CareClients partners with established, growing and newly registered providers that want a reliable, trackable flow of private/self-funding clients.
For residential, nursing and dementia care homes ready to strengthen private occupancy.
We help suitable private and self-funding families discover, assess and enquire about your home through connected visibility, reputation and follow-up.
For home care providers looking to grow private packages.
We build local discovery, enquiry and follow-up systems that help suitable families understand your service and take a clear next step.
We don't just "do marketing". We build a simple, measurable private client engine for your home or agency:
The Care Clients Difference
We don't just send leads; we help you book tours.
We track calls, forms and pipeline movement, then improve the journey from real outcomes.
Website, visibility, campaigns and follow-up work as one measurable system.
We audit your reception team to plug revenue leaks.
We understand the care journey, CQC context and how families choose a provider.
Lead tracking dashboard comes standard.
15 essential items every UK care home needs to attract more private-paying families. Download free and audit your marketing today.
A four-step process to audit, plan, launch and improve measurable private-client marketing.
We review your website, socials, reviews and enquiry process to find the quickest wins.
You receive a clear 90-day private client growth plan with recommended package and ad budget.
We launch your campaigns, content and review engine – and track every enquiry in your CRM.
Monthly strategy calls and reporting to improve enquiry volume and conversion over time.
Foundation and Growth include your Luwados Sales Engine CRM, enquiry capture, reporting and sector-specific support. After the first three months, both continue monthly with 30 days' written notice.
Foundation is £599 per month and Growth is £997 per month. Multi-site programmes are individually quoted.
Fixed prices include VAT. Advertising spend is separate and paid directly to Meta or Google.
Build the Right Foundations
Three-month initial term, then monthly rolling
For newly registered and single-site providers that need a professional, measurable marketing foundation.
Paid advertising is not included in Foundation. Any agreed media spend is paid directly to Meta or Google.
Choose FoundationBuild a Complete Growth System
Three-month initial term, then monthly rolling
For providers ready to improve visibility, create demand and convert more private-client enquiries through one connected system.
Everything in Foundation, PLUS:
Advertising spend is separate and paid directly to Meta or Google. The channel and budget are agreed around your service area, capacity and offer.
Choose GrowthCoordinate Growth Across Locations
Individually quoted
Scope, fees and term agreed in writing
For groups, franchises and complex providers that need a tailored multi-location growth and reporting programme.
Everything in Growth, PLUS:
Advertising spend, third-party costs and any optional hosting are scoped separately and approved before work begins.
Discuss a Bespoke PlanCommon questions from care providers considering CareClients as their private client growth partner.