Be found where families search
Technical SEO, local visibility and useful content built around genuine care-provider search demand.
Private Client Growth Partner for UK Care Providers
Helping UK Care Providers Attract More Private-Paying Clients.
We combine social media, paid ads and reputation management with a measurable follow-up system designed to attract and convert more private-client enquiries.
Perfect for residential, nursing, dementia and domiciliary providers who want more private/self-funding clients.
Care HomesPrivate occupancy growth
Home CarePrivate care-package growth
SEO + AdsMeasurable local demand
CRMEnquiry capture and follow-up
Watch: How we fill beds in 90 days.
Connected Marketing, Managed in One Place
We plan and manage the channels care providers use to get found, build trust and convert interest into trackable private-client enquiries.
Platforms We Manage
Meta
Facebook
Instagram
WhatsApp
Google Business
Google Ads
YouTube
TikTok
The Challenges You Face
These barriers are costing you private clients every month.
Empty Premium Rooms
Empty premium rooms while enquiries go to competitors.
Heavy LA Reliance
Heavy reliance on local authority placements and low-fee contracts.
Invisible to Families
Families finding other homes first on Google, Facebook and review sites.
No Conversion System
No clear system to turn enquiries into booked tours and new residents.
See how other care homes have overcome these challenges:
Care Home ROI Calculator
See the true cost of empty beds and potential returns from improved marketing
Current Occupancy92.5%
Monthly Loss
£15,600
Annual Loss
£187,200
3-Year Loss
£561,600
Potential ROI
108%
Your Growth Opportunity
Filling just 1 more bed would reach your 95% target and generate an additional £62,400 per year.
Stop Losing Revenue – Book Free Audit
Free mystery shopper audit reveals exactly why enquiries aren't converting
A Growth System You Can See and Measure
CareClients connects visibility, trust, conversion and follow-up instead of treating each channel as a separate marketing task.
Build evidence families can trust
Accurate service information, compliant review requests and reputation content that reflects your real position.
Keep every enquiry moving
Forms, calls and campaigns connect to one sales engine so follow-up is visible instead of left to memory.
Measure the commercial outcome
Reporting follows the journey from traffic to enquiry, booked conversation and new private care package.
Who We Work With
CareClients partners with established, growing and newly registered providers that want a reliable, trackable flow of private/self-funding clients.
Premium Residential & Nursing Care Homes
For residential, nursing and dementia care homes ready to strengthen private occupancy.
We help suitable private and self-funding families discover, assess and enquire about your home through connected visibility, reputation and follow-up.
Domiciliary & Home Care Agencies
For home care providers looking to grow private packages.
We build local discovery, enquiry and follow-up systems that help suitable families understand your service and take a clear next step.
The Private Client Engine.
We don't just "do marketing". We build a simple, measurable private client engine for your home or agency:
- Social media that showcases real life in your service – not stock images.
- Paid ads that target families actively searching for care in your catchment.
- Review and reputation campaigns that make you the obvious first choice.
- Structured enquiry follow-up so every call, form and message is responded to and tracked.
Why Care Clients?
The Care Clients Difference
Enquiry-to-Tour Focus
We don't just send leads; we help you book tours.
Evidence-Led Improvement
We track calls, forms and pipeline movement, then improve the journey from real outcomes.
Connected Growth Engine
Website, visibility, campaigns and follow-up work as one measurable system.
Call Recording
We audit your reception team to plug revenue leaks.
Sector Insiders
We understand the care journey, CQC context and how families choose a provider.
Full CRM Included
Lead tracking dashboard comes standard.
Free Download
The Care Home Marketing Checklist
15 essential items every UK care home needs to attract more private-paying families. Download free and audit your marketing today.
How It Works
A four-step process to audit, plan, launch and improve measurable private-client marketing.
Step 01
Private Client Audit
We review your website, socials, reviews and enquiry process to find the quickest wins.
Step 02
Growth Plan
You receive a clear 90-day private client growth plan with recommended package and ad budget.
Step 03
Launch & Scale
We launch your campaigns, content and review engine – and track every enquiry in your CRM.
Step 04
Adjust & Improve
Monthly strategy calls and reporting to improve enquiry volume and conversion over time.
Choose Your Growth Partner
Foundation and Growth include your Luwados Sales Engine CRM, enquiry capture, reporting and sector-specific support. After the first three months, both continue monthly with 30 days' written notice.
Foundation is £599 per month and Growth is £997 per month. Multi-site programmes are individually quoted.
Fixed prices include VAT. Advertising spend is separate and paid directly to Meta or Google.
Foundation
Build the Right Foundations
£599/month
Three-month initial term, then monthly rolling
For newly registered and single-site providers that need a professional, measurable marketing foundation.
- Google Business Profile optimisation
- Website conversion fixes and a prioritised improvement plan
- Genuine review-request system
- Social media: 3 approved static posts per week
- Form-to-CRM enquiry journey
- Luwados Sales Engine CRM
- Named account manager
- Monthly reporting and strategy call
Paid advertising is not included in Foundation. Any agreed media spend is paid directly to Meta or Google.
Choose FoundationMost Popular
Growth
Build a Complete Growth System
£997/month
Three-month initial term, then monthly rolling
For providers ready to improve visibility, create demand and convert more private-client enquiries through one connected system.
Everything in Foundation, PLUS:
- Managed conversion-focused website rebuild where the current site materially limits growth
- Social media: 3 approved static posts and 2 approved videos per week
- Meta and/or Google Ads management
- SEO, local search and Google Business Profile implementation
- Dedicated landing pages and enquiry journeys
- Email, SMS and WhatsApp follow-up through Luwados
- Call, form and pipeline measurement
- Named account manager, reporting and strategy calls
Advertising spend is separate and paid directly to Meta or Google. The channel and budget are agreed around your service area, capacity and offer.
Choose GrowthBespoke / Multi-site
Coordinate Growth Across Locations
Individually quoted
Scope, fees and term agreed in writing
For groups, franchises and complex providers that need a tailored multi-location growth and reporting programme.
Everything in Growth, PLUS:
- Location-by-location strategy and campaign architecture
- Multi-site SEO, local visibility and paid media management
- Central reporting with branch-level enquiry attribution
- Reputation and content systems adapted to each location
- Luwados pipelines, permissions and follow-up workflows
- Rollout plan aligned with head-office access and brand controls
Advertising spend, third-party costs and any optional hosting are scoped separately and approved before work begins.
Discuss a Bespoke PlanFrequently Asked Questions
Common questions from care providers considering CareClients as their private client growth partner.