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    Free Mystery Shopper Audit

    Is your reception team losing suitable family enquiries?

    We call your front desk as a secret shopper to score your sales process. 100% Free.

    How does the audit work?

    How the Mystery Shopper Audit works

    A simple way to understand the first-call experience, recognise your team’s strengths and make the next step easier for families.

    1. Request your free audit

      Use the short form below to share your contact details and care home name. There is no charge and no obligation to take a CareClients plan.

    2. We make the mystery enquiry

      Within 48 hours, we call your care home as a family member looking for care. We assess the conversation against 12 criteria, including the welcome, empathy, enquiry details and invitation to a tour.

    3. Receive your scorecard and next steps

      Within 5 business days, we send your scorecard with what worked well and practical improvements. We arrange a review call so you can discuss the findings and decide what to do next.

    Our 12-Point Scoring Rubric

    We assess your front desk on the criteria that matter most for converting enquiries into tours

    Speed to Answer

    How quickly is your phone picked up?

    Empathy Check

    Does your team show genuine warmth and care?

    Data Capture

    Are enquirer details properly recorded?

    Closing the Tour

    Is a viewing actively offered and booked?

    Call Handling

    Professional greeting and clear communication?

    Home Knowledge

    Can staff answer questions about your care home?

    Plus 6 additional criteria covering compliance, competitor awareness, and follow-up protocols.

    Evidence you can act on

    One scored call. Twelve criteria. Clear recommendations.

    We separate observed call behaviour from our interpretation, so your team can see exactly what to preserve and what to improve.

    Claim Your Free Mystery Shop

    Fill in the form below and we'll call your care home within 48 hours as a secret shopper

    No obligation. We'll send your scorecard within 5 business days.

    Frequently Asked Questions