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    Private Client Growth Partner for UK Care Providers

    Care Marketing Built Around Private-Client Growth

    CareClients brings local SEO, paid campaigns, reputation and Luwados enquiry follow-up into one connected service for UK home care agencies and care homes. The focus: families who need your care, a clear next step and a team ready to respond.

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    Jotham Lois · December 2025 Meta campaign

    70 leads. Five new private clients.

    CareClients ran targeted Meta advertising for Jotham Lois. The campaign generated 70 leads in one month, December 2025, and led to five new private clients. The provider's total client base grew from eight council-funded service users to 13 clients.

    Leads in December 2025
    70
    New private clients
    5
    Total client base
    8 → 13

    The starting point

    Jotham Lois had eight council-funded service users before the additional private-client growth.

    The campaign

    Targeted Meta advertising created a route to new enquiries, generating 70 leads during December 2025.

    The commercial outcome

    Five new private clients joined the existing client base, bringing the total to 13: eight council-funded service users and five private clients.

    Campaign outcome reported by CareClients. December 2025 is the lead-generation period; individual results depend on the campaign, care offer, capacity and follow-up.

    Whitegreen · September 2026 Meta campaign

    12 enquiries at £8.81 each. Every enquiry connected to the CRM.

    CareClients ran a focused Meta lead-form campaign for Whitegreen's Greater Manchester companionship service. At the campaign review on 28 September 2026, Meta had recorded 12 enquiries from £105.67 in media spend. All 12 were visible in Whitegreen's marketing CRM, giving the team a clear follow-up stage for every enquiry.

    Campaign enquiries
    12
    Media spend
    £105.67
    Cost per enquiry
    £8.81
    Meet-and-greets booked
    1

    The campaign

    Five Meta ads supported one focused Greater Manchester companionship campaign, generating 12 direct form enquiries.

    The handover

    All 12 campaign enquiries entered the marketing CRM. At review, three were new and eight had progressed to the contacted stage.

    The next outcome

    One enquiry had progressed to a booked meet-and-greet, giving the provider a measurable route from advertising to a real service conversation.

    Campaign and CRM evidence

    The advertising result and follow-up pipeline

    Meta Ads Manager screenshot for Whitegreen's September 2026 campaign showing 12 lead-form enquiries, £8.81 per enquiry and £105.67 spent
    Meta performance snapshot. The campaign recorded 12 lead-form enquiries from £105.67 in media spend, at £8.81 per enquiry.
    Anonymised Whitegreen marketing CRM pipeline showing 12 opportunities, with three new, eight contacted, none at discovery-call stage and one meet-and-greet
    CRM pipeline snapshot. All 12 enquiries were visible for follow-up: three new, eight contacted, none at discovery-call stage and one at meet-and-greet. Prospect names and contact details are excluded.

    Meta advertising and CRM pipeline snapshot reviewed by CareClients on 28 September 2026. Media spend excludes the CareClients management fee. Pipeline stages reflect the position recorded at the time of review.

    One connected acquisition system

    From first click to commercial outcome

    Marketing does not end when a form is submitted. We connect discovery, enquiry, human follow-up, assessment and care start, with a scope built around your services, location and capacity.

    1. Reach the right families

    Local SEO, Google Business Profile and focused Google or Meta campaigns connect your care offer with families in the areas you can serve.

    • Service-area targeting
    • Care-specific search intent
    • Local visibility
    • Campaign enquiry sources

    2. Make choosing your care easier

    Clear service pages, helpful social content, genuine reviews and an easy enquiry journey help families understand your service and take the next step.

    • Relevant service information
    • Reviews and reputation
    • Clear calls to action
    • Enquiry conversion

    3. Give each enquiry a next step

    Luwados Sales Engine CRM brings connected enquiries, response tasks and follow-up into one place, so your team knows who needs a call and what happens next.

    • Source captured
    • First response
    • Booked conversation
    • Next action recorded

    4. Measure what becomes care

    We connect campaign reporting with the outcomes your team records: suitable enquiries, assessments or tours, care packages, private-care hours and move-ins.

    • Qualified enquiries
    • Assessments or tours
    • Care packages or move-ins
    • Private-care hours and revenue

    Client feedback

    “We increased private enquiries by 40% in 90 days. CareClients understood exactly what we needed – a predictable monthly pipeline of private-paying families.”
    Sarah Mitchell
    “Two additional private residents worth over £120,000/year in revenue from one campaign. The ROI speaks for itself compared to directories.”
    James Henderson
    “From inconsistent enquiries to a predictable monthly pipeline. We now know exactly where our private clients are coming from and can plan ahead.”
    Emma Collins
    “As a care home owner for 15 years, I was sceptical about marketing agencies. CareClients changed my mind completely. Three new private residents in our first month.”
    Dr. Richard Thornton
    “Our Google reviews went from 12 to 47 in just 8 weeks. Families now find us first when searching for care homes in our area. Exceptional service.”
    Helen Cartwright
    “Finally, a marketing partner who understands the care sector. No pushy sales tactics, just genuine results. Our occupancy increased from 78% to 94%.”
    Michael O'Brien
    “The Mystery Shopper Audit was eye-opening. We discovered gaps in our enquiry process we never knew existed. Worth every penny.”
    Patricia Whitmore
    “Professional, knowledgeable, and results-driven. CareClients helped us stand out in a competitive market. Highly recommend to any care provider.”
    David Chen

    A care-sector approach, shaped around your provider

    Home care and domiciliary care

    Build demand for private-paying visiting care, live-in care and specialist services within the areas your team can cover.

    Explore home care marketing

    Residential and nursing care homes

    Help self-funding families discover your home, understand its care offer and move from an enquiry to a visit and a decision.

    Explore care home marketing

    Newly registered care agencies

    Bring the essentials together for your first private-client enquiries: local presence, a clear care offer and an organised follow-up process.

    Explore the first-client playbook

    Commercial reporting

    Know what your marketing is creating

    Agree the starting position, campaign scope and measures with us. Reporting connects enquiry sources and spend with the outcomes recorded by your team, so you can decide where to focus next.

    Lead

    A unique person or organisation that submits a tracked form, calls a tracked number or completes a connected lead form.

    Qualified enquiry

    A lead inside the agreed service area whose stated care need, timing and funding route meet the campaign's written qualification rules.

    Booked assessment or tour

    A qualified enquiry with a confirmed appointment recorded in the CRM or appointment system.

    Client won

    A care package or move-in confirmed by the provider and linked back to the original source where tracking permits.

    Practical support for a busy care team

    Marketing and follow-up, working together

    Luwados supports the marketing and enquiry journey alongside your existing care-planning, rostering, medication and invoicing software. Your team keeps responsibility for care decisions; we help organise how new opportunities reach them.

    See how the Private Client Engine works

    Clear priorities. An agreed scope. A next step.

    Your audit brings together your current marketing, local opportunity and enquiry journey into a focused recommendation. We agree the work, responsibilities, management fee and any separate advertising budget before starting.

    Compare the CareClients plans

    Find Your Next Private-Client Growth Opportunity

    Talk to us about the care you want to grow, the areas you serve and what is working today. We will help you identify a practical next step.

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