Real Results for Real Care Homes
See how UK care providers have transformed their occupancy rates and revenue with our marketing systems.
Oakwood Manor
Cheshire · Luxury Residential Care · 42 Beds
1The Challenge
Despite an Outstanding CQC rating, Oakwood Manor was losing private clients to a nearby chain with aggressive Google Ads. Their website was outdated and they had no systematic lead follow-up process.
2Our Solution
We implemented The Private Client Engine with targeted Google Ads, built a new mobile-responsive website, and installed our CRM system for lead tracking and automated follow-up.
The Results
"Within three months, we went from struggling to fill beds to having a waiting list. The ROI has been extraordinary—we spent £18,000 and generated over a million in lifetime value."
Sarah Mitchell
Registered Manager, Oakwood Manor
Riverside House
Greater Manchester · Dementia Specialist Care · 28 Beds
1The Challenge
Riverside House had excellent dementia care but was invisible online. They relied entirely on local authority placements at lower fees, with almost no private clients despite being in an affluent area.
2Our Solution
We created dementia-specific landing pages, launched targeted campaigns for families searching for memory care, and implemented our reputation management system to build Google Reviews.
The Results
"We never thought we could attract private clients for dementia care. Care Clients proved us wrong. Our occupancy is now 100% and our fee average has increased by £280 per week."
James Thornton
Owner, Riverside House
The Willows Care Group
West Yorkshire · Multi-Site Operator (3 Homes) · 120 Beds
1The Challenge
The Willows operated three care homes with inconsistent marketing. Each home had a different website, different branding, and no centralised lead management. They were losing enquiries to fragmented follow-up.
2Our Solution
We unified their digital presence under one brand, built a centralised CRM for all three homes, and created a shared marketing engine with location-specific landing pages.
The Results
"Managing marketing across three homes was chaos. Care Clients gave us one dashboard, one process, and three times the results. It has transformed how we operate."
David & Helen Blackwood
Directors, The Willows Care Group