Disconnected channels
The website, ads, calls and social activity cannot show one reliable customer journey.
Marketing, follow-up and measurement—connected
Turn private-care demand into a visible, trackable enquiry pipeline.
The Private Client Engine connects the channels that attract families with the pages, responses and human follow-up that move an enquiry towards an assessment, tour or care conversation.
One connected view
Demand enters
Ads, search, social, reviews, calls and forms
The team responds
Acknowledgement, assignment, reminders and conversation
Progress becomes visible
Qualified, booked, won and source reporting
The problem it solves
Marketing activity is not a growth system when the enquiry disappears into an inbox.
Slow or invisible response
A family enquires, but acknowledgement and ownership depend on someone noticing in time.
No pipeline accountability
The team cannot quickly see which enquiries need contact or why opportunities stopped progressing.
Reporting without commercial meaning
Clicks and impressions are reported without connecting them to qualified conversations or care outcomes.
How the engine works
From first discovery to a measurable care opportunity
The channel mix changes by provider. The connected journey does not.
01
Create and capture demand
Meta and Google campaigns, local visibility, social content and reputation activity bring the right families into focused enquiry journeys.
02
Turn interest into an enquiry
Landing pages, forms, tracked calls and approved messaging make the next step clear and preserve the source of every response.
03
Acknowledge and assign
Luwados records the lead, starts the agreed email, SMS or WhatsApp response and gives a named team member a visible next action.
04
Keep the conversation moving
The pipeline shows new, contacted, qualified and booked opportunities so follow-up is managed rather than left in an inbox or someone’s memory.
05
Improve what produces care opportunities
Campaign, call and pipeline data reveal which messages and sources generate relevant conversations, assessments, tours and agreed packages.
Where Luwados fits
A marketing and enquiry engine—not another care-planning system.
Luwados sits beside the software you already use for care delivery. It gives the commercial team one place to see prospective-client conversations before a care package begins.
Luwados manages
- Prospective-client leads
- Source and campaign tracking
- Acknowledgements and reminders
- Enquiry stages and ownership
- Marketing outcome reporting
Your care software continues to manage
- Care plans and assessments
- Rostering and visit delivery
- Medication and care records
- Invoices and operational finance
- Ongoing service administration
What changes for the provider
A clearer path from marketing spend to commercial action
More discoverable
Your provider appears in the channels local families actually use when considering care.
More enquiries captured
Calls, forms and campaign responses enter one visible journey with their source attached.
Faster, clearer follow-up
Acknowledgements, ownership and reminders reduce the risk of warm enquiries going quiet.
More accountable marketing
Reporting connects spend and activity to qualified conversations and commercial progression.
CareClients can be accountable for the agreed marketing implementation, lead capture and reporting. Signed care packages also depend on suitability, availability, pricing and the provider’s human response.
The first 90 days
Implementation begins in days—not after a month of observation.
Discovery is compressed into the information needed to launch responsibly. The rest of the period is used to build, test, optimise and scale.
Days 1–14
Build the measurement and response foundation
- Confirm private-pay priorities, capacity, service area and qualification rules
- Audit the current website, calls, forms, Google presence, reviews and follow-up
- Configure the Luwados pipeline, ownership, tracking and approved acknowledgements
- Agree the offer, campaign route and 90-day success measures; any numerical target is written into the Order Form
Days 15–30
Launch the first connected acquisition journey
- Publish or repair the conversion-focused landing and enquiry path
- Prepare campaign creative, targeting and source tracking
- Begin the agreed social, Google Business and review activity
- Test lead delivery, team alerts and every customer-facing response
Days 31–60
Optimise for enquiry quality—not vanity activity
- Review lead quality, service fit, creative performance and follow-up speed
- Improve weak messages, audiences, pages and pipeline steps
- Develop the strongest search, reputation and content opportunities
- Give the team a clear view of what needs human action next
Days 61–90
Scale what is producing relevant conversations
- Concentrate budget and activity on the best-performing sources
- Strengthen nurture, reactivation and conversion follow-up
- Report from traffic and spend through to qualified and booked opportunities
- Set the next-quarter plan around verified capacity and commercial outcomes
Plans and pricing
Choose the level of implementation your current position needs
Every plan includes Luwados, enquiry capture, reporting and care-sector support. Paid media is managed only where listed, and ad spend is paid separately to Meta or Google.
Foundation
Build the Right Foundations
£599/month
Three-month initial term, then monthly rolling
For newly registered and single-site providers that need a professional, measurable marketing foundation.
- Google Business Profile optimisation
- Website conversion fixes and a prioritised improvement plan
- Genuine review-request system
- Social media: 3 approved static posts per week
Most Popular
Growth
Build a Complete Growth System
£997/month
Three-month initial term, then monthly rolling
For providers ready to improve visibility, create demand and convert more private-client enquiries through one connected system.
- Managed conversion-focused website rebuild where the current site materially limits growth
- Social media: 3 approved static posts and 2 approved videos per week
- Meta and/or Google Ads management
- SEO, local search and Google Business Profile implementation
Bespoke / Multi-site
Coordinate Growth Across Locations
Individually quoted
Scope, fees and term agreed in writing
For groups, franchises and complex providers that need a tailored multi-location growth and reporting programme.
- Location-by-location strategy and campaign architecture
- Multi-site SEO, local visibility and paid media management
- Central reporting with branch-level enquiry attribution
- Reputation and content systems adapted to each location
Fixed prices include VAT. Advertising spend is separate and paid directly to Meta or Google.
Frequently Asked Questions
See where your current enquiry journey is leaking.
We will review the channels, website, reputation and follow-up journey, then recommend the quickest responsible path to more trackable private-client opportunities.
Book a private client audit