Transparent Pricing, Real Results
Every plan includes CRM, call tracking, and monthly reporting. No hidden fees — ad spend is paid directly to Google/Meta.
Most providers invest £750–£1,500/month in ad spend alongside their chosen plan, depending on occupancy targets.
Prices exclude VAT. Ad spend is paid directly to Google/Meta.
Foundation
Get Enquiry-Ready
12-month commitment
or £697/mo rolling
Best for single homes starting their private client journey.
- Social media: 3 posts/week across 2 platforms (Facebook + Instagram)
- Reputation: Google Business Profile optimisation + automated review requests (5 new 5★ reviews/month target)
- Enquiry system: Form-to-CRM funnel so every lead is captured and followed up
- CRM included: Full CareClients GHL sub-account (pipeline, reminders, basic automations)
- Monthly report + 30-minute strategy call
Typical ad spend: £0–£300/month (optional). Target: 3–8 additional private enquiries/month.
Get StartedGrowth
Predictable Private Enquiries
12-month commitment
or £1147/mo rolling
Best for established providers who want a steady flow of private/self-funding enquiries.
Everything in Foundation, PLUS:
- Social media: 4 posts/week across 3 platforms (Facebook, Instagram, LinkedIn) + 1 weekly story/reel
- Reputation: Review campaigns aiming for 8–10 new 5★ reviews/month (Google + care review sites)
- Paid ads: Full Meta/Google Ads management (you control the ad budget)
- Private enquiry funnel: Dedicated landing page + 6-touch email/SMS nurture
- Tracking: Call tracking, form tracking and Enquiry → Qualified → Tour pipeline
- 2× 30-minute strategy calls per month
Typical ad spend: £750–£1,000/month. Target: 8–15 private enquiries/month.
Get StartedAuthority
Dominate Your Local Market
12-month commitment
or £1697/mo rolling
Best for premium and multi-site operators who want to be the obvious first choice for families.
Everything in Growth, PLUS:
- Social media: 5 posts/week across 4 platforms (Facebook, Instagram, LinkedIn, Google Business) + 1 short video/month
- Reputation: 12–15 new 5★ reviews/month plus quarterly reputation audit
- Advanced paid ads: Multiple campaigns (dementia, respite, live-in, premium rooms)
- Conversion focus: Monthly Mystery Shopper call audit + reception team call coaching
- Database revenue: Monthly "dormant enquiry" reactivation campaigns
- Content engine: 2–3 decision-stage blog posts per month
- Priority support with weekly strategy calls
Typical ad spend: £1,000–£1,500/month. Target: 15–30 private enquiries/month.
Get StartedIncluded in Every Plan
CRM & Pipeline
Full GoHighLevel sub-account with lead tracking, automations, and follow-up sequences.
Call Tracking
Dedicated tracking numbers so you know exactly which campaigns drive calls.
Monthly Reporting
Clear reports showing enquiries, tours booked, cost per lead, and ROI.
Strategy Calls
Regular calls with your dedicated account manager to review performance.
Pricing FAQs
Not Sure Which Plan Is Right?
Book a free 15-minute call and we'll recommend the best fit based on your occupancy goals and budget.