The hard part is behind you — registration, policies, CQC. Nobody prepares you for the next part: no reviews, no enquiries, no system for following up the families who do call. This is the playbook for your first 90 days.
Registration consultants get you approved. Nobody hands you a client list. Most new agencies spend their first six months waiting for a phone that doesn't ring — while carers they've recruited go elsewhere.
Families will not choose an agency with zero social proof. Your first ten genuine Google reviews matter more than any advert. Ask every client, every family member and every professional you work with — at the moment they say thank you.
How to get your first 10 reviewsMost new agency sites list services and nothing else. Families want to know what it costs, how fast you can start, which towns you cover and who you are. Answer those four questions clearly and you will out-convert far bigger competitors.
Website mistakes that cost enquiriesFollow-up is a common source of leakage. Record every enquiry, acknowledge it promptly and make the next action clear so suitable families do not have to restart their search elsewhere.
CRM and follow-up for small agenciesDoing a bit of everything with no tracking burns the small budget you have. Pick two channels, measure them properly for 90 days, then double down on the one producing assessments.
Domiciliary care marketing servicesSix realistic sources. Start with the two you can influence fastest — local search and professional referrers.
Adult children searching 'home care near me' or 'live-in care [town]' for a parent. They compare websites, reviews and CQC pages before calling. This is where your highest-value hours come from.
Discharge coordinators need providers who answer the phone and can start quickly. Introduce yourself in person, leave a one-page capability sheet with your capacity, service area and contact details.
Steady volume but lower rates and often long waits to get onto a framework. Register your interest early, then build private work alongside it rather than depending on it.
GP surgeries, district nurses, social workers, occupational therapists, solicitors handling power of attorney, and case managers. A small handful of warm relationships can fill a rota.
Churches, dementia cafés, carers' support groups, retirement housing schemes and local Facebook groups. Slow to start, but the referrals that come are pre-trusted.
Homecare.co.uk and similar listings send real enquiries, but only when your profile is complete and carries reviews. Treat them as a supplement, not a strategy.
Findable, then credible, then consistent — in that order. Skipping ahead is why most launch budgets get wasted.
You should be recruiting carers and running assessments, not learning Google Ads. We install the visibility, credibility and follow-up layers as one system — and hand you the reporting.
Google presence, conversion improvements, a genuine review system and Luwados CRM are connected from the start. Book a free 15-minute call and we'll map the most responsible first-client route for your service area and current capacity.
No obligation • 15-minute call • Practical next steps
Book a free 15-minute call. We'll look at your area, your competition and the fastest realistic route to your first packages.