The Care Home Marketing Checklist
15 essential items every UK care home needs to attract more private-paying families. Download free and audit your marketing today.
What is Inside the Checklist
Website & Online Presence
- Google Business Profile Fully Optimised
(Includes active Q&A, recent photos, and accurate opening hours.)
- Mobile Performance Reviewed
(Test important pages on a real phone and review Core Web Vitals rather than relying on desktop speed alone.)
- 'Book a Tour' Buttons
(Replace vague 'Contact Us' buttons with direct 'Book a Tour' calls-to-action.)
- ...plus 2 more
Lead Generation & Follow-Up
- Data Capture Forms
(Must capture Name, Email, and Phone Number for immediate follow-up.)
- Prompt Enquiry Acknowledgement
(Confirm receipt quickly and tell the family when a person will respond.)
- ...plus 3 more
Trust & Social Proof
- Current, Genuine Google Reviews
(Compare recency, relevance and volume with genuine local competitors instead of chasing a universal threshold.)
- Recent Social Posts
(Facebook/Instagram active within the last 7 days.)
- ...plus 3 more
Why This Checklist?
These 15 checks cover recurring gaps across care-provider websites, local visibility and enquiry follow-up. Use them to find where families may be losing confidence or where an enquiry could go untracked.
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