The Care Home Marketing Checklist
15 essential items every UK care home needs to attract more private-paying families. Download free and audit your marketing today.
What is Inside the Checklist
Website & Online Presence
- Google Business Profile Fully Optimised
(Includes active Q&A, recent photos, and accurate opening hours.)
- Mobile Speed < 3 Seconds
(Test this on 4G. Slow sites lose 40% of traffic instantly.)
- 'Book a Tour' Buttons
(Replace vague 'Contact Us' buttons with direct 'Book a Tour' calls-to-action.)
- ...plus 2 more
Lead Generation & Follow-Up
- Data Capture Forms
(Must capture Name, Email, and Phone Number for immediate follow-up.)
- The 'Auto-Responder'
(Enquiries must receive an instant SMS/Email acknowledgement within 60 seconds.)
- ...plus 3 more
Trust & Social Proof
- 20+ Google Reviews
(The 'Trust Threshold' for private payers is 4.5 stars with 20+ reviews.)
- Recent Social Posts
(Facebook/Instagram active within the last 7 days.)
- ...plus 3 more
Why This Checklist?
We have audited dozens of care home websites and marketing setups. These 15 items are the most common gaps we find—and fixing them can dramatically increase your private client enquiries.
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